Personal Branding And Weve Got The Burgers

Personal Branding and We’ve Got the Burgers This is not your ordinary career site. I help the corporate worker who toils away in the company cubicle make career transitions. You want to do your job well, following all the rules -- . The career transitions where I can help you center on three critical career areas: How to land a job, succeed in a job, and build employment security. Top 10 Posts on Categories Charles H. Green’s Trust Matters blog tells the Russian (or American) story of customer service upon opening a McDonald’s where the trainer spoke of “fast, friendly, courteous service to customers.” An employee approached the trainer one day early in the process, with an offer to help. “Listen,” he said, “you seem like a nice person and I’d hate for you to appear foolish in front of the group, so let me explain something to you.” The trainer was all ears, concerned that he had nearly made a faux pas, and grateful for the help. “You see,” explained the employee, “we’ve got the hamburgers. The customers don’t. They want themâ€"we’ve got them. They have no choice. They’ve got to go through us. And you don’t want them getting ideas about who holds the power here. Just rememberâ€"we’ve got the hamburgers. Now do you understand?” Then Charles takes this great story and applies it to Customer Service, as in this example: A customer at a discount clothing store was annoyed that the clerk kept talking with a co-worker while checking outâ€"and making a few mistakes in the process. Transaction finished, the employee turned full attention to her conversation. The customer turned to leave, she said, “You know, a simple ‘thank you’ might have been nice.” Not turning to look, the clerk said, “It’s printed on the receipt.” You got your burger, you should be grateful. I laughed at the truth of it all. But then, I got to wondering: how much of our Personal Brand is all about the burger and not about doing the work to prove our brand? Of course, burgers symbolize treasures to have, hold, or share. The consequences of having a treasure, holding a treasure, or sharing a treasure tell many stories about you and your brand. Are you doing the things that support the story of your brand? Scott, Nicely said. You just role-modeled the right answer to those questions. Charlie Green Reply This is not your ordinary career site. I help the corporate worker who toils away in the company cubicle make career transitions. You want to do your job well, following all the rules â€" . The career transitions where I can help you center on three critical career areas: How to land a job, succeed in a job, and build employment security. policies The content on this website is my opinion and will probably not reflect the views of my various employers. Apple, the Apple logo, iPad, Apple Watch and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. I’m a big fan.